The Wood Window Alliance launches major new consumer campaign.

This November, the Wood Window Alliance begins its first ever consumer campaign, aimed at the all-important home improvement sector.

The campaign involves a new consumer logo, a celebrity presenter (Naomi Cleaver from C4’s Grand Designs: Trade Secrets), a competition to find the three homes in the country that could most benefit from having their PVC-U windows replaced with real wood windows, Twitter, Facebook and advertising in home interest magazines.
This autumn, we’re spending £50,000 on consumer magazine advertising alone.

Next year, we’ll be launching a brand new website and spending £250,000 on advertising. And we’re planning to continue the campaign in 2013.

Sean Parnaby, Chairman of the Wood Window Alliance, commented: "Up until now, we've focused on the public sector, where we've done a lot of good work, not least with our embodied carbon research by Davis Langdon and our Service Life research by Imperial College London.  “But we recognize that, to make a real difference to timber's share of the windows market, we have to address the largest sector. And that means home improvement – some 70% of the market. With the support of Swedish Wood, we're embarking on our most ambitious plans ever. Make no mistake, we're taking this seriously."

For more information, contact barnaby@words-west.co.uk